Step 2: Key messages
The key messages you are trying to get across depend on what you think will encourage your audience.

Try these – you can think of your own way of wording them:

You can help save lives by donating blood, joining the NHS Organ Donor Register or signing up to a national bone marrow registry

Make sure you discuss your wishes about organ and tissue donation with your family.

Give blood when you’re 17 – it’s the grown-up thing to do.

Around 400 people a year die waiting for an organ transplant – you can help.

Many people die waiting to find a match for a bone marrow transplant – you can help.